No one dared to walk into ALGO Design’s stand. It was not because it had a haunted theme but because it was so detailed that one had to zoom out to catch the full experience. ALGO Design is a Saudi-based furniture brand whose repertoire has scintillating pieces that star skillful wood craftsmanship.
Not just at INDEX 2023 Saudi Arabia, but otherwise too – ALGO had a refreshing approach to stand design. A curvaceous white wall reminiscent of parametric aesthetics ran through the space, dividing it into two unequal halves. On either side, the products were highlighted against the backdrop. The flooring bore a faint pattern that subtly marked the displayed items with readable signage.
“Since ALGO is based on the idea of dynamism, we needed a dynamic design that considers space constraints and provides ease of movement. We wanted the design to respond to our requirements of dividing the space into two and using the space closest to the main corridor of the exhibition to show ALGO’s iconic products.”
Mohammed Zayed, Design Director, ALGO Design
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